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Centre Brain The PB - Adams Steve

Centre Brain The PB - Adams Steve
Our Price:  £9.49
RRP:  £9.99
Saving Of:  £0.50
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Product Code:  9780281077908
ISBN/EAN:  9780281077908
Publisher:  SPCK

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2 at warehouse earlier today. Usually ships in 1-2 working days.

When you face a red light, what can you say to turn it green? On stage needing to hook the audience? Convincing a friend over coffee? Sweating it in a job interview? The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts. The Centre Brain - the body's action centre - responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. Effective communication isn't a lottery. The Centre Brain explains why your communication works, or doesn't. Why you prompt action, or don't. The result of a 20-year quest to discover what prompts action, The Centre Brain offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will show how you can make your message unmissable using the Centre Brain 5 prompts to action.

Release Date: 20/07/2017

Format: Paperback

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